Like most publishers, Rodale wants authors to create author videos to help with promotion. YAS Fitness’ Kimberly Fowler asked me to create one for her and her first book, The No OM Zone (Rodale 2010). With zero budget.
I wrote the clip, convincing Kimberly to “strip” in it by way of revealing her backstory and dramatizing her emergence as a fitness industry icon. Videographer Didrik Johnck shot and co-directed. I edited, adding b-roll from an earlier advertising shoot for Kimberly’s company, YAS.
As the edit came together and I realized what we did not have, I did rewrites and hoped to reshoot. But health issues at the time prevented Kimberly from additional shooting. We made do with a hasty V.O. session. Both Kimberly and Rodale loved the final product.
Kimberly Fowler and The No OM Zone