Smart & Strong: POZ Magazine

POZ Magazine

POZ publisher Smart and Strong wanted to make a subversive splash with a special edition of the magazine dedicated to HIV meds. I helped dream up the MedsHealth satire’s TOC and pitched in with titles and captions. The Cease and Desist order POZ got from Men’s Health made the NY Post’s vaunted Page Six.

Splash made…

In addition to the Med’s Health special edition, I reported and did all copywriting for POZ’s monthly Earthwatch section for around a year, as well as other copywriting for special editions.